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Can you explain your research to a 12 year old?

  

Scientists say the darndest things.

[Watch this 90-second video!]
 
The average person —­  your neighbors, friends and children  — can find science difficult to understand. But we need public support for our work, to help ensure strong government funding and favorable regulations for research. It's vital that eye and vision researchers can communicate clearly – to everyone – about their work.
 
So,

here’s the challenge:

can you describe your work so that a 12-year-old can understand?
 
ARVO members are invited to

submit

a one- or two-sentence explanation of what they do using simple, yet creative, language.
 
The first place prize is a $250 Amazon gift card and complimentary registration to ARVO 2015 in Denver, Colo. The second and third place prizes are $150 Amazon gift cards. Winners will be announced during the opening keynote session at ARVO 2014.
 
Deadline to enter: April 15. 
 
Looking forward to seeing some great submissions!

Linda McLoon

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